HUSTLE

the FIGHT

MMA light weight Kajan Johnson was heading into UFC calagary for July 28th, 2018 and needed a hard hitting piece of content to hype his bout.

the POLITICS

Kajan has been in open disputes with the UFC organisation over what he believes to be unfair administration regulations and the improper treatment of martial artists. His mantra has always been to lead by both example and artistic expression, "HUSTLE" was a realization of a supernatural battle to reflect his real life dispute with the organisation. 

Genre:                           Music Video

Target Audience:                   UFC Fans

Length:                                5 Mins

Budget:                                   $5k

the TALENT

production details

gear package

HUSTLE was shot on an A/B camera setup using Canon C200s. The operators manually pulled focus while the team watched from monitors on the side lines. The lenses were a mixture of Canon L Series glass and sigma art zooms. The G&E kit was both HMI and battery powered LEDs. One of the highlights on the project was the car mount that was used for the driving scene.

FILM CREW

The core JOYLINE cine team was off travelling Asia after a busy winter, so the hustle production sourced from scratch. The players who filled out the final team that went to picture could not have been a better ensemble of talent and hard work. The crew fought the elements, late night/early call times, and pulled together to produce a product they are all proud of.

locations

The project was filmed in a parking lot on the Burnaby/Vancouver boundary, a dark Coquitlam road, an unnamed local beach, and on a Vancouver film school sound stage. The team was able to produce exactly what the story needed to fulfill the vision. 

directed by CONNOR LANG

Canadian born and bred, Connor began making films when he was 10 years old. It was an immediate love affair and he has been pursuing the craft tirelessly since. His mission is to always be directing films that showcase emotionally dramatic narrative plot lines while intersecting explosive spectacle.

His passions include writing, spending time with the ones whom he loves the most, and soaking in the beauty of the great outdoors.

local screening

Upon completion of the film, a screening was organized and sponsored by local vancouver company and clothing vendor RYU. The screening was at RYU's Park Royal location and had a mixture of cast, crew, and family. The first reactions to the film left the team feeling a deep sense of pride, accomplishment, and anticipation for the film's worldwide online release.

youtube

The project was released on YOUTUBE to a very receptive audience. Multiple  prominent members of the MMA community interacted with the project release making the distribution a success in terms of the goals of the project.  Interactions included a direct tweet from Ariel Helwani and comments from UFC fighter Josh Koschek.  Viewing numbers continue to grow as Kajan's fighting career takes twists and turns. 

film promotion

Tristar is a MMA staple in the Vancouver community and is led by artist Kajan Johnson, alongside fight coordinator and performer Rochelle Okoye. The gym is in Coquitlam, BC, and was ground zero for the  fight choreography.

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community partners

Knowledgebook is an invaluable software application that elevated the project through team file sharing and management. From sharing still frame homage targets for the cine team, to organizing the schedule and the catering menu, Knowledgebook was a staple of the production. 

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Both cast and crew were huge fans of the catering provided by CHOMP VEGAN EATERY. Not only were stomachs filled with out the inevitable sugar crash/meat sweats, but CHOMP was able to make a late night delivery at 1:30am during the night shoot.

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CONTACT

778.995.5903

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